Raw and Uncut! Our Spring/Summer ’17 collection is available in-store and online at JCPenney now.

Watch Prince Royce rocking some of our Holiday collection in his new video, Moneda.

ECKO x Dillard’s are giving you and a friend the chance to win VIP tickets to meet and see Prince Royce live in concert! We’ll be giving away tickets to (12) shows in select cities.

Cities include:

LA Sacramento Miami Phoenix Albuquerque Dallas Houston Tampa Washington Newark Chicago Denver

To enter, click here!

In our new video series, we give you an all access look at the whirlwind life of Prince Royce. Watch below as we go behind the scenes during the making of his latest music video, La Carretera. Next the artist describes his designer ambitions while taking the train to Rome. The video ends with a heart-felt encounter with a young fan and an epic performance.

Prince Royce X Ecko

We said we were up to something big! Today, we unveil our new campaign, starring singer, songwriter and global star, Prince Royce. Shot at the SLS hotel in Beverly Hills, the creative reveals the “grit and glamour” of Royce’s Hollywood lifestyle. Royce was involved with styling and look selection on set and will creative direct an upcoming signature Ecko collection expected to launch (...)

We got some big things in the works with Prince Royce. In the meantime, you can watch his epic new video La Carretera below.