Prince Royce X Ecko

We said we were up to something big! Today, we unveil our new campaign, starring singer, songwriter and global star, Prince Royce. Shot at the SLS hotel in Beverly Hills, the creative reveals the “grit and glamour” of Royce’s Hollywood lifestyle. Royce was involved with styling and look selection on set and will creative direct an upcoming signature Ecko collection expected to launch Spring ’17.

The campaign will run throughout the year with an online video series granting fans behind-the-scenes access to Royce and exclusive content. “I’ve grown up with Ecko, so I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that,” said Royce.

Check out the campaign images and shoot below.